The Story.

At the age of 7, I discovered my passion for music through my sister's iPod. This love for music grew as I used it to cope with life's challenges. In 5th grade, I ventured into sneaker reselling, leading me to the world of fashion and streetwear, including brands like Bape, Supreme, and Stüssy. My interests in art, music, skateboarding, and streetwear converged, inspiring me to create my first clothing brand, crunchy clothing. However, it lacked discipline and dedication, so I later founded fumée clothing. This journey faced setbacks, including a canceled production and refunds, damaging customer trust. Eventually, a viral TikTok video boosted my brand's visibility, and despite challenges, my love for music and fashion shaped fumée clothing into what it is today.